In order to be successful in this market, there is a unique requirement that is best explained by a word that defies translation into any language—jugaad. Improvisation, rather than generalization, is the key requirement when one tries to implement a market strategy in India. And being a jugaadu plays a critical role in this. Jugaad is about creative improvisation, a tool to somehow find a solution, ingenuity, a refusal to accept defeat, initiative, cunning and resolve. Our entrepreneurial culture rests on this platform of being the jugaadu. The ability to improvise against all odds is again something that is built into the way we grow up, and those who are able to live by it will succeed in India. 

Source: www.livemint.com